It Happened One Day

If only we had four hands. This is what we were thinking on the day we came up with Pegell’s flagship product, ButtonUp™. It happened when we were juggling one of our kids and mooning over pictures on our refrigerator. As we watched photos from last summer’s birthday party fall to the floor, we saw the future. We realized it would be a whole heck of a lot easier to invent a solution to fridge clutter than come up with two spare hands, so we went to work.

Our goal was to simplify every day life and create a neat, clean and functional product. We kept the planet in mind along the way and made every effort to repurpose materials, leaving little if any waste in the production process. ButtonUp™ is a successful product that does what we say it’s going to do. It creates a clean living or work space and we like that. We hope you will, too.

From Dreams to Reality

When it was time to move from concept to design, we chose to work with the established design firm Epoch Product Design. They took our ideas for ButtonUp™ and made them into a reality. Using sustainable practices, recycled materials and USA based businesses to construct our product, Epoch really went above and beyond our wildest dreams, and we couldn't be happier.